How to Use AI for Social Media Marketing
Using AI for Social Media Marketing isn’t just something big name firms and large organisations have access to, it’s brilliant for freelancers and small business owners like us, who want to work smarter, not harder. It can help you to save time, boost consistency and make your content more effective when used the right way. […]
How to create a killer email newsletter
Are you ready to craft an amazing newsletter? One that people actually want to open and read… maybe even the one that people look forward to receiving? Let’s go!
3 Years In: The Truth About Building A Business from Scratch
Wow! I honestly can’t believe it’s been three years since I first started Martha Wood Marketing. I remember getting to a point in employment where I felt ready for the next step. I’d applied for a few jobs, even interviewed for a Marketing Manager role, and looking back now, I’m so glad it didn’t work […]
How to build your personal brand on LinkedIn (& why you need to!)
If you’re wondering how to build your personal brand on LinkedIn? Why it is important to have a personal brand in today’s world? Or how building a personal brand on LinkedIn can help you get where you want to be? I’m about to answer all your questions! In today’s world, building digital trust matters just […]
What is Google Trends and how can it help me grow my business?
Have you ever wished you had a crystal ball to tell you what your customers were thinking? While it won’t predict the lottery numbers, Google Trends comes pretty close when it comes to understanding what people are searching for online. And good news, it’s a completely free tool which is super easy to use! So, […]
How to enhance your online visibility with a Google Business Profile
One of the biggest challenges that businesses face in todays digital era, is reaching new potential customers. There are many ways you can do this digitally, including Social Media Content, SEO, paid advertising and more. But one of the most simple and highly effective ways of reaching more of your target audience – particularly for […]
How can Networking grow my business?
Love it or hate it, Networking is a powerful tool for business growth and opening doors to new opportunities. My business is living proof! By attending groups, nurturing relationships, responding to recommendation requests, making introductions, and referring business to others, I’ve built a steady stream of referrals. But here’s the catch – networking only works […]
What is a Marketing Funnel?
Anyone who tells you that marketing in the digital age is easy, is lying to you. Today’s audience is more sophisticated and well-informed than ever before. Persuading them to buy your products or services, takes far more than simply sharing a few Facebook posts. If you’re… I’m about to boil it all down and make […]
How to sell without selling – A guide for small business marketing
It’s no exaggeration to say that the “rules” for marketing your business are ever changing. In recent years, it’s well known that selling doesn’t just mean pushing products: it means building relationships, rapport, and trust with your audience. So, how can you sell, without selling? As Rand Fishkin put it, “The best way to sell something: […]
How to combat oversaturation on social media with “Edutainment”
Have your social media analytics been low lately? Do you feel like you’ve tried everything but nothing is working as well as it used to. Worried you’ve lost your touch? You’ll be pleased to know you’re not the only one in this position! The fast paced and ever changing digital landscape, plus the sheer volume […]