A Step-by-Step Guide to Planning Your 2026 Social Media Content
If you’re ready to make 2026 the year your social media finally feels organised, you’re in the right place. Let’s start with a mantra to shift your mindset: planning ahead isn’t about being rigid, it’s about being intentional and giving yourself more freedom in the process. When you have a clear overview of why you’re […]
How to build your personal brand on LinkedIn (& why you need to!)
If you’re wondering how to build your personal brand on LinkedIn? Why it is important to have a personal brand in today’s world? Or how building a personal brand on LinkedIn can help you get where you want to be? I’m about to answer all your questions! In today’s world, building digital trust matters just […]
Key Marketing Trends for Business in 2025
Looking for a heads up about the key marketing trends for business in 2025? From the best ways to utilise AI to increasing interest in social commerce – I’ve got you covered. Let’s dive in.
What is a Marketing Funnel?
Anyone who tells you that marketing in the digital age is easy, is lying to you. Today’s audience is more sophisticated and well-informed than ever before. Persuading them to buy your products or services, takes far more than simply sharing a few Facebook posts. If you’re… I’m about to boil it all down and make […]
How to sell without selling – A guide for small business marketing
It’s no exaggeration to say that the “rules” for marketing your business are ever changing. In recent years, it’s well known that selling doesn’t just mean pushing products: it means building relationships, rapport, and trust with your audience. So, how can you sell, without selling? As Rand Fishkin put it, “The best way to sell something: […]
How to combat oversaturation on social media with “Edutainment”
Have your social media analytics been low lately? Do you feel like you’ve tried everything but nothing is working as well as it used to. Worried you’ve lost your touch? You’ll be pleased to know you’re not the only one in this position! The fast paced and ever changing digital landscape, plus the sheer volume […]
How to turn negative reviews into a positive experience
Reviews have the power to make or break a business – small and large businesses alike. Positive reviews boost credibility, negative reviews on the other hand can have the opposite effect IF dealt with in the wrong way. As tempting as it might be to unleash your inner keyboard warrior and fire both barrels in […]
3 Steps for creating a successful marketing plan
In this blog I’m going to share the first 3 steps that EVERY small business should take in order to create a marketing plan. You can often be bombarded with complex ideas of what marketing is and people telling us what you should be doing. In this blog, I wanted to highlight the 3 fundamental […]