Is 2025 finally going to be the year that you get proactive with social media for your business? If you’re saying “Yes I really want to, but I don’t know how!” I’ve got loads of hints, tips and a brilliant FREE DOWNLOAD to help you. If you’re ready to get organised with your social media marketing in 2025, keep reading, I’ve got you covered!
I totally understand that planning a months worth, a quarters worth, or a years worth of social media content feels like a lot. But actually, planning your 2025 social media content is easier than you think – you just need a structured approach.
1. Start with what you need to promote
It sounds simple, but to make a start, look ahead at your key events for the year and list the following:
- Any events that you need to promote – include events, exhibitions, workshops and training days.
- Relevant local / national holidays that impact your business and target audience.
- Dates for key campaigns, such as new product launches or seasonal campaigns.
- Relevant National Days and awareness days which you can tie into marketing campaigns.
- Any other important dates.
Once you have these key dates in place, you can look at filling your calendar with posts to make sure that you have your key promotions covered.
2. Build your plan around your needs
Once you’ve identified what you need to promote and plotted it into your calendar, you’re ready for the next step. Be sure to remember your marketing funnel here – content has to do more than just telling someone when your event is. It should also help curious visitors discover more and showcase how you’ve helped previous customers.
So, look at your events and think of related topics that will help you to share more educational and brand building content. For example, posts based around national days and awareness days can help when you’re looking to showcase your brand values and ethos, and help keep your page relevant to your audience.
In other words, if you care about it, post about it.
3. Use my FREE Social Media planner to get ahead
When it comes to marketing, a good social media planner is going to be a god send! Think of it as your content bible. A good planner brings all your ideas, events and research tools together in one place so that you can streamline your social media content planning.
Don’t have a planner? Don’t worry, I’ve made my 2025 Social Media Planner available for you to download, FOR FREE!
I know, I must be crazy. This is literally the planner I’ve spent 2 years perfecting to use for my clients. It’s jam packed with everything that you need to get started with planning your 2025 social media content, including:
- A 2025 social media calendar and planner to plot your events and campaigns throughout the year.
- My handy hashtag research guide, complete with category paneer, platform guides, and links to some of my favourite hashtag generator tools.
- The 4 content pillars that are the backbone of every successful social media strategy PLUS plenty of post ideas for each pillar
- PLUS NEW FOR 2025 – My holy grail of organisation… the events planner!
4. Scheduling your content ahead of time
You could have the best content in the world, but your marketing strategy will fail to launch if you forget to post it. As a busy business owner you get sucked in to last minute things that need your undivided attention. By scheduling your social media content ahead of time you can tick it off your list as one less thing to worry about.
A social media scheduling tool can be really helpful for this. It enables you to post batches of content in advance across multiple platforms. My top tip is to set aside an afternoon or two a month, to schedule your posts for the month ahead.
As well as boosting your efficiency, scheduling tools often provide useful features such as engagement monitoring, editing posts to optimise them for different platforms, and managing comments.
Check out my article on social media scheduling tools to find out more and discover my absolute favourite tool!
Ready to get your 2025 social content sorted?
Then download my Social Media Planner for 2025. Inside you’ll find a 2025 calendar and planner, hashtag research template, 40+ content ideas, and a list of helpful resources. PLUS a BRAND NEW Events Planner for 2025!
