Having Coeliac Disease herself, Kay knows how hard it can be to find places to eat out with good quality gluten free food. With years of experience perfecting her own gluten free recipes, Kay decided to open O’Deli Café and catering services to share her delicious food with others.
"Martha Wood has been a game-changer for our business.
Her expertise in social media marketing - particularly on TikTok, Facebook, and my website - has led to a remarkable 50% increase in sales in our first 4 months of working together!"
After taking the hit from the pandemic, and the closure of another arm of the business, Kay & Tony wanted support to promote the café and the new outside catering services to people across Yorkshire. They are very popular in the local area, but wanted support to reach and target a wider audience across Yorkshire and beyond.
The solution
After some routine updates to O’Deli’s website – Martha proposed social media management with a focus on creating short form video content to reach a wider audience. This included starting a TikTok channel where a younger, Gluten Free community is heavily active. We also knew that utilising the cafes existing audiences on Instagram and Facebook with fresh new content could increase our reach.
Martha put together a strategy to engage the cafe’s existing audience and reach more gluten free people across Yorkshire. Mainly through the production of highly engaging short form video content on Tiktok, Facebook and Instagram.
The results
In the first 4 months of working together, Martha was able to set up and grow a TikTok channel from 0 – 1000 followers and has created several viral videos earning the channel over 230,000 video views.
*data from November 2024 – February 2025 compared to previous period
Follower Growth
Doubled the business's followers across Facebook, Instagram & TikTok from 3386 to 7548
Impressions
Earned over 1.5 Million impressions across Facebook, Instagram & TikTok
Website Sessions
914% increase in total website sessions (7,563 total)
3122% increase in total website sessions from social media (2,900 total)
"Martha Wood has been a game-changer for our business!
Her expertise in social media marketing - particularly on TikTok, Facebook, and my website - has led to a remarkable 50% increase in sales in our first 4 months of working together!
Her strategic approach, creativity, and attention to detail have not only expanded my online presence but also delivered real, measurable results.
I highly recommend Martha!
I used to be that person who said, "Why do I need someone to do this for me? I can do it myself!"
But seriously, it takes a lot of skill, patience and time - things I just don’t have."
Kay Whiteley & Tony Garwood - Business Owners
Looking for results like these for your business? Get in touch today!
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