Luscious Scarves is run by husband-and-wife team, Sonya & David.
The duo has over 35 years of experience running successful market stall business.
Whilst David mainly works on the market stalls, Sonya is busy behind the scenes running the ins and outs of the online shop and sourcing the very best fashion accessories. Selling everything from bamboo socks to Italian Leather Handbags, Luscious Scarves is home to gorgeous fashion accessories & clothing which are perfect for those “treat yourself” moments!
Martha is amazing in her field of work. We absolutely love working with her, she is like a breath of fresh air when you need it the most.
Sonya and David had been running their successful stall in market towns across Yorkshire for years. They had just created their own online shop but needed support to help it grow and increase sales.
The social media profiles for the business were being done by Sonya who was becoming increasingly busy with the online shop.
The solution
I suggested looking at the current social media set up and optimising all profiles, looking at content for each channel and planning a regular posting schedule to excite and engage supporters.
I enlisted support from a website specialist to provide some feedback and implement some of the technical suggestions to increase conversions on the website.
Based upon the recommendations given, I reorganised items into categories to make the customer journey smoother.
Once the website updates were complete, the online shop was performing well and we started trialling paid google ads & paid social media ads to help accelerate growth further.
The results
Luscious Scarves have seen substantial growth in sales from their online shop as a result of the improvements to their digital marketing. *April 2023 – April 2024 (compared to previous year)
Sales
212% increase online sales
Website Sessions
203% increase in overall online store sessions
Social Media Referrals
86% increase in social media web referrals
“Martha is amazing in her field of work. We absolutely love working with her, she is like a breath of fresh air when you need it the most. She is always on hand to help with any problems or questions that may arise and constantly coming up with great ideas to help grow our little business. I wouldn’t hesitate in recommending her to anyone.”
Sonya Johnson, Business Owner
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