This month we’re taking a closer look at email marketing. We wanted to share our tips to answer your question…. “How can an email platform help small businesses grow?”
Email platforms can help you to craft stunning emails, build time-saving workflows, and create forms that integrate with other platforms like your website.
Ready to learn more? Let’s delve into what an email platform actually is, and how my chosen email platform – Flodesk could help you take your business to the next level.
What is an email platform?
Think of your email list as your little black business book, packed with your contacts and leads. An email platform is a marketing tool that can help you to grow your email list (and your business). It lets you manage customer communication and send branded targeted emails to your subscribers.
Sending regular emails, is a great way to nurture relationships with people who are actively interested in what you have to say. Email marketing is one of the best ways to turn warm leads into loyal customers!
How can I use email automation to grow my business?
Have you ever popped an item into your online cart and forgotten about it, only to receive an email from the seller reminding you to “complete purchase”? That’s an email sequence in action!
“Email automation” is a fancy name for a sequence of emails that is sent out automatically when a subscriber takes a certain action. They will receive emails automatically once you add them to your sequence. That’s what marketers mean by “automating your email workflow”.
Automation can help streamline your marketing & deliver consistent communication, ensuring your customers have all the information they need from you at the right time.
As an added bonus, it frees up valuable time so you can focus on other important tasks.
Building forms for integrations
From pop ups to landing pages, forms are a keystone of email marketing that allow people to subscribe. You can also have options that add subscribers into “segments” when they specify what information they are interested in!
Forms aim to capture essential information such as email addresses, but that only works if the audience fills them out. Be sure to use a clear, simple form with an eye-catching design to encourage engagement and make it as easy as possible for people to complete.
An email platform can help you to build forms for integrations. These forms can then be embedded onto your websites and landing pages to collect more subscribers.
The data collected from these integrated forms, is then pulled through, automatically, to your email platform. Information will be there ready for you to use. Audience segmentation + personalised communications = more effective targeted marketing.
Flodesk email platform
Here at MWM we use the email platform Flodesk to create the Three T’s Newsletter. I utilise form integrations and more!
I do not have an affiliation with them but simply love using this tool and think you will too! I find it a great value alternative to Mailchimp and a super affordable email platform for small businesses.
Flodesk is an email platform that provides great value for a small business owner looking to get started with email platforms and email lists. They have free and paid plans which provide all the features described above, so you can level up your marketing strategy without blowing your budget.
Other great features from flow desk include :
- Branding tools like “link in bio” to draw subscribers in from your social channels.
- Audience segmentation that gets the right message to the right section of your audience .
- Gorgeous email templates to attract your audience.
- Robust analytics to help you get better results everytime.
You even get access to Flodesk University – packed with tutorials to help you get started and get the most out of the platform.
Why not sign up to my newsletter and check out the forms, segments and designs in action?
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