How to create a killer email newsletter
Are you ready to craft an amazing newsletter? One that people actually want to open and read… maybe even the one that people look forward to receiving? Let’s go!
3 Years In: The Truth About Building A Business from Scratch
Wow! I honestly can’t believe it’s been three years since I first started Martha Wood Marketing. I remember getting to a point in employment where I felt ready for the next step. I’d applied for a few jobs, even interviewed for a Marketing Manager role, and looking back now, I’m so glad it didn’t work […]
How to build your personal brand on LinkedIn (& why you need to!)
If you’re wondering how to build your personal brand on LinkedIn? Why it is important to have a personal brand in today’s world? Or how building a personal brand on LinkedIn can help you get where you want to be? I’m about to answer all your questions! In today’s world, building digital trust matters just […]
What is Google Trends and how can it help me grow my business?
Have you ever wished you had a crystal ball to tell you what your customers were thinking? While it won’t predict the lottery numbers, Google Trends comes pretty close when it comes to understanding what people are searching for online. And good news, it’s a completely free tool which is super easy to use! So, […]
Does your small business need a website?
If you own a business, you may ask yourself: “Does my small business need a website?” After all you can market your brand through networking, social media, and Google Business. But the truth is, your website is your hardest-working marketing tool whatever your sector or the size of your business. Why is a website so […]
How to enhance your online visibility with a Google Business Profile
One of the biggest challenges that businesses face in todays digital era, is reaching new potential customers. There are many ways you can do this digitally, including Social Media Content, SEO, paid advertising and more. But one of the most simple and highly effective ways of reaching more of your target audience – particularly for […]
How can Networking grow my business?
Love it or hate it, Networking is a powerful tool for business growth and opening doors to new opportunities. My business is living proof! By attending groups, nurturing relationships, responding to recommendation requests, making introductions, and referring business to others, I’ve built a steady stream of referrals. But here’s the catch – networking only works […]
Key Marketing Trends for Business in 2025
Looking for a heads up about the key marketing trends for business in 2025? From the best ways to utilise AI to increasing interest in social commerce – I’ve got you covered. Let’s dive in.
What is a Marketing Funnel?
Anyone who tells you that marketing in the digital age is easy, is lying to you. Today’s audience is more sophisticated and well-informed than ever before. Persuading them to buy your products or services, takes far more than simply sharing a few Facebook posts. If you’re… I’m about to boil it all down and make […]
Are short form videos the key to promoting your business on Social Media?
Ever lost 30 minutes (ok, 2 HOURS) of your evening scrolling through short videos on your social feeds? You’re not alone. Platforms like TikTok, Instagram Reels and YouTube Shorts dominate the social media landscape and their popularity is growing. In fact, Hubspot’s 2024 State of Marketing report found that 96% of consumers prefer to watch […]