Key Marketing Trends for Business in 2025
Looking for a heads up about the key marketing trends for business in 2025? From the best ways to utilise AI to increasing interest in social commerce – I’ve got you covered. Let’s dive in.
What is a Marketing Funnel?
Anyone who tells you that marketing in the digital age is easy, is lying to you. Today’s audience is more sophisticated and well-informed than ever before. Persuading them to buy your products or services, takes far more than simply sharing a few Facebook posts. If you’re… I’m about to boil it all down and make […]
Are short form videos the key to promoting your business on Social Media?
Ever lost 30 minutes (ok, 2 HOURS) of your evening scrolling through short videos on your social feeds? You’re not alone. Platforms like TikTok, Instagram Reels and YouTube Shorts dominate the social media landscape and their popularity is growing. In fact, Hubspot’s 2024 State of Marketing report found that 96% of consumers prefer to watch […]
How to sell without selling – A guide for small business marketing
It’s no exaggeration to say that the “rules” for marketing your business are ever changing. In recent years, it’s well known that selling doesn’t just mean pushing products: it means building relationships, rapport, and trust with your audience. So, how can you sell, without selling? As Rand Fishkin put it, “The best way to sell something: […]