A Step-by-Step Guide to Planning Your 2026 Social Media Content
If you’re ready to make 2026 the year your social media finally feels organised, you’re in the right place. Let’s start with a mantra to shift your mindset: planning ahead isn’t about being rigid, it’s about being intentional and giving yourself more freedom in the process. When you have a clear overview of why you’re […]
How to Use AI for Social Media Marketing
Using AI for Social Media Marketing isn’t just something big name firms and large organisations have access to, it’s brilliant for freelancers and small business owners like us, who want to work smarter, not harder. It can help you to save time, boost consistency and make your content more effective when used the right way. […]
How to create a killer email newsletter
Are you ready to craft an amazing newsletter? One that people actually want to open and read… maybe even the one that people look forward to receiving? Let’s go!
How to build your personal brand on LinkedIn (& why you need to!)
If you’re wondering how to build your personal brand on LinkedIn? Why it is important to have a personal brand in today’s world? Or how building a personal brand on LinkedIn can help you get where you want to be? I’m about to answer all your questions! In today’s world, building digital trust matters just […]
What is Google Trends and how can it help me grow my business?
Have you ever wished you had a crystal ball to tell you what your customers were thinking? While it won’t predict the lottery numbers, Google Trends comes pretty close when it comes to understanding what people are searching for online. And good news, it’s a completely free tool which is super easy to use! So, […]
Does your small business need a website?
If you own a business, you may ask yourself: “Does my small business need a website?” After all you can market your brand through networking, social media, and Google Business. But the truth is, your website is your hardest-working marketing tool whatever your sector or the size of your business. Why is a website so […]
Key Marketing Trends for Business in 2025
Looking for a heads up about the key marketing trends for business in 2025? From the best ways to utilise AI to increasing interest in social commerce – I’ve got you covered. Let’s dive in.
What is a Marketing Funnel?
Anyone who tells you that marketing in the digital age is easy, is lying to you. Today’s audience is more sophisticated and well-informed than ever before. Persuading them to buy your products or services, takes far more than simply sharing a few Facebook posts. If you’re… I’m about to boil it all down and make […]
How to sell without selling – A guide for small business marketing
It’s no exaggeration to say that the “rules” for marketing your business are ever changing. In recent years, it’s well known that selling doesn’t just mean pushing products: it means building relationships, rapport, and trust with your audience. So, how can you sell, without selling? As Rand Fishkin put it, “The best way to sell something: […]
How to combat oversaturation on social media with “Edutainment”
Have your social media analytics been low lately? Do you feel like you’ve tried everything but nothing is working as well as it used to. Worried you’ve lost your touch? You’ll be pleased to know you’re not the only one in this position! The fast paced and ever changing digital landscape, plus the sheer volume […]